How do we secure trust in handling personal data?


By giving citizens the access to control their own data through a GDPR compliant consent-component and a Personal Online Data Store in the DfG platform, Data for Good Foundation can improve quality of life and give citizens the possibility of being a part of the future data-economy value chain.

It’s about collaboration, ethics, insight and transparency!

The idea is that all citizens must have their own ‘Personal DfG’ (a personal online data store), from which an overview of their own consents and data is created, and given the possibility of sharing data when it makes sense to the individual.

At the same time, an ecosystem is created where anonymised data can be translated into new insights and knowledge for the benefit of the individual as well as the industry and the public sector.

It must not become a question of EITHER / OR, because we as a community need to capitalize on the enormous value created in using data in the right way, for the right purpose!

What is Data for Good Foundation

Data for Good Foundation is a commercial foundation with a not for profit purpose, that aims to allow citizens to exercise the right to control their own personal data.

We live in a world where our daily activities generate unlimited amounts of data, which can be converted into valuable information.

All this data is stored and used in different forms and contexts. The current challenge of today’s modern society is, that no individual has a coherent overview of their own data and has access to these personal data.

One major step towards making this happens is due to GDPR that supports that we as citizens in the future have the rights to own our personal data.

The idea behind ​​Data for Good Foundation is to create a safe ‘harbour’ and digital space (Personal DfG),  where we as individual citizens have the opportunity, not only to gain visibility and control over our data, but also the ability to share the data when it makes sense.

For example, we may share or donate our data for relevant research, with private players – or with each other – enabling us to use each others experiences in a specific situation and context and always in total respect for the citizens’ privacy.



Why is Data for Good Foundation important?

We believe it is crucial that the citizen is actively involved in the creation of value, in order to maintain – and expand – confidence in the use of personal data.

It requires a new kind of community. A community in which both the public and the private sector make the value creation for the citizen and the community come to the center. We see that as sustainability.

Europe – and in particular Denmark – has a unique position to make it happen. A position that, besides the unique CPR data, is strengthened by GDPR, high confidence and low corruption. A position that can be used as a starting point for increased global welfare through joint forces, and not least to strengthen competitiveness in a broad scale.

Data for Good has, through our unique legal structure as a commercial foundation with a not for profit purpose, the ability to safeguard the individual’s privacy and gain access to a far greater proportion of behavioural and registerdata across industries and institutions than traditional commercial actors can, could and should get.

We offer better, faster and cheaper access to relevant data and insights for research organizations and private stakeholders without compromising the individual privacy.

With the fund structure, it becomes valuable for everyone to donate and share data and participate actively to improve welfare.

In short, now it makes sense to share!

How did the idea for Data for Good Foundation start

The idea for Data for Good Foundation arose when the founder Annemette Broch in 2010 was affected by a rare disease. During her illness she experienced a silo division of knowledge and data that focused on “diagnosis” rather than the whole person.

Out of the combination of her 25 years of professional experience in analytical CRM and customer orientation and the frustration of not being treated right sprang the idea of ​​creating a place where the systems work together, and the individual could be enriched by others in similar situations involved experience. This place has now become a ‘DFG PDS’ in Data for Good Foundation.